Eaton Theatre digital switch

1. 35 mm film

2. The small theatres have to switch to digital projectors, but they're cost prohibitive and would llikely result in a loss of profit.

3. Fox

4. The matinence for them is almost higher than the revenue the theatre makes.
5. The projecter is too expensive. It's at least 50% of their profits gone in the machine.
6. I like their idea. To keep one film and make one digital. But when they have to get the second digital, charge a buck or two extra on tickets. 6.00 isn't that big a step up from 4.00